Find the Leak Between Ad Spend and Booked Consultations.
A firm-specific diagnostic for law firms already investing in growth. We map the full path from ad spend to booked consultation — with source-to-consultation and consultation-to-retainer visibility — and identify in writing where inquiries and revenue are being lost.
Every step from ad spend to booked consultation.
The audit covers the four surfaces where law firm growth typically breaks down — reviewed against your firm's actual data, not a generic checklist.
- Google Ads structure & spend allocation
- Meta / Facebook Ads
- Local Services Ads (LSA)
- Organic + referral inbound
- UTM & source attribution
- Landing page conversion path
- Website forms & routing
- Call tracking & call recording
- Missed & abandoned calls
- After-hours inquiry capture
- Speed-to-lead response time
- Consultation booking flow
- No-show & reschedule recovery
- Follow-up sequences (SMS / email)
- CRM status & pipeline visibility
- Cost per qualified lead
- Cost per booked consultation
- Consultation-to-retainer visibility
- Channel-level ROI clarity
- Ownership & accountability gaps
A written diagnostic — not a sales deck.
Every deliverable is documented, firm-specific, and yours to keep. You can act on it with our team, your internal ops lead, or another partner.
A visual map of every step between ad click / call and a booked consultation — with the specific stages where inquiries are being lost inside your firm.
End-to-end path each inquiry travels from source to booked consultation and retained matter, annotated with the friction points, dead ends, and silent failures.
How each marketing channel performs against booked consultations — not vanity leads, form fills, or clicks.
Prioritized ranking of intake risks — missed calls, slow speed-to-lead, after-hours gaps, and inconsistent qualification.
Where source, status, stage, and outcome visibility is missing, unreliable, or disconnected across your stack.
A sequenced plan for what to build, in what order, and why — scoped to your practice area, market, and current infrastructure.
What a portion of the diagnostic looks like.
An illustrative excerpt — every firm's map is different. This is not a real client and figures are shown for structure only.
Four steps. Roughly two weeks.
You share ad spend, current channels, tracking setup, intake process, and the growth question you most want answered.
We review your ads, landing pages, forms, call flow, CRM infrastructure, and reporting — mapping the full path from spend to booked consultation and retained-matter tracking.
A 75-minute review call where we walk through the leak map, scorecard, and prioritized roadmap together with your team.
You keep the full written audit and roadmap — usable with our team, an internal ops lead, or another partner.
Firms already investing in growth — but missing the visibility to trust it.
- Spending $5,000+/month on ads or lead generation
- Frustrated by unclear or unreliable ROI reporting
- Unsure whether the bottleneck is ads, intake, or follow-up
- Missing calls or losing after-hours inquiries
- Cannot state cost per booked consultation with confidence
- Considering hiring, replacing, or auditing a current marketing partner
We are honest about fit.
- Firms not yet running paid marketing
- Firms seeking a low-cost ad management vendor
- Firms looking for guaranteed case volume or outcomes
- Solo practices below the $5k/month growth investment range
Request a Growth Leak Audit
Every engagement begins with a firm-specific diagnostic. The system we build is scoped to your practice area, market, ad spend, intake process, and growth bottlenecks.
Request a Growth Leak Audit
Tell us about your firm's current marketing spend, lead sources, and growth bottlenecks. We'll review your information and follow up with the next step.
- Reviewed personally by the founder
- Written diagnostic + 90-day roadmap
- 10–14 business day turnaround
- Yours to keep — usable with our team or another partner
Schedule your Growth Leak Audit kickoff
Once an audit is approved, we schedule a 75-minute kickoff to walk through your ad channels, intake, tracking, and consultation booking end-to-end.
Not sure if you're ready for a full audit?
Book a short strategy call and we'll tell you honestly whether an audit is the right next step for your firm — or not.